The main contribution to the success of the competitors of Etisalat in the market are the marketing based strategies and campaigns and strategies that have been developed by the organizations in the telecom industry.
The Fifth entrant into the Nigerian telecoms market, and the first of a new generation; Etisalat, has been described as a business success by the Dean of Business Administration, University of Lagos, Professor Ben Oghojafor.This is a game id a buyer wins it. Opportunities — The growth of business operations can increase the network coverage over larger areas. The rulers are members of the Supreme Council which is responsible for making the national approach. In addition, company can improve their demand on mobile telephons by getting customer of their competitors and this has resulted in competitors adapting strategies to outpace company and take away their marker share. The prepaid and the postpaid plans are thereby offered to customers based on their personal needs and demands Kasemsap Research and development is the main create of innovation however, coordination between research and development is important in order to achieve customer satisfaction. This will ensure that the firm holds onto their existing customer which is very important for Etisalat. Jones and Hill Risk Of Entry By Potential Competitors The risk of new entrants considered high because of other mobile companies which would like to take the market share in U. He promised that Etisalat is developing a partnership that will be mutually beneficial to all — economically, technologically and socially. Threats — The lack that is seen in the purchasing power of the clients is an important factor that can affect the profitability of Etisalat. This provided the company with the topmost and most valuable position in the telecom market. M2M technology holds a great future potential. The positioning map of the telecom industry will be helpful in understanding the position that is created by the company as compared to its competition in the market.
Etisalat reported a consolidated revenue of AED 5. Full commercial operations began in October Etisalat is attempting to develop industry specific solutions in the given field.
References Camillus, J. Strategic management: theory: an integrated approach.
The corporate social responsibility based activities of the organization are able to provide huge momentum to its operations and reputation in the industry as well. The strength created through its employees as a result of development program and regional training has helped in effective knowledge transfer Etisalat.
This becomes important especially that the switching cost for customer is low, the promotional strategy should improve customer loyalty. The Summit which is being held at the prestigious Abu Dhabi National Exhibition Centre, UAE offers the communications industry one of the largest dedicated business to business networking platforms in the Middle East.