Be it an IPO, a plane crash, a big merger, a drug recall or a public scandal, the challenge is in figuring out the best and most efficient way to communicate your news to target audiences.
If your business is able to do this, PR may help it look more influential, bigger, and more important than it may otherwise be. But PR is important to increase sales and gain customers.
In order to maintain the distinction between the two, we will consider the importance of public relations and media relations separately. While media representation is a part of crisis communication, preparing a crisis communication plan and training leadership and employees on its components is handled by a public relations department.
Specific tasks may include creating or updating Facebook pages, tweeting information and keeping an eye on what others are saying in cyberspace about an organization.
Include local media, online outlets and bloggers as RSS feed is important for online publishing. Those intermediaries may be industry spokespersons, stock analysts, investors, trend setters, industry analysts, customers, employees, and even the electronic and print media.
Moreover, the partnership is almost always beneficial for the both sides. Risk Management — As preventive PR, this role involves helping an organization recognize areas of potential danger and recommending needed changes before potential dangers develop into crises.